Curitiba, Brazil · building since 2007

About

I build software and write about where automation and programming meet.

Who I am

Ricardo Krug

I'm Ricardo Krug, a Brazilian founder and programmer. I built my first websites in 2007, as an intern at the Instituto Municipal de Administração Pública de Curitiba, with Drupal and Joomla. Then I studied law and criminology, founded Introcrim, an online school for law students, and worked on film sets as a digital imaging technician. At the end of 2025, I went all in on code. Now I build Desio, a platform that helps restaurants bring their customers back more often.

I write about automation, the code behind it, and the rules that shape how builders work. New posts reach X first.

Follow @aboutkrug on XRead the blog

Now

Updated 2026-10 · I edit this by hand

  • DesioCustomer data from many providers: import, parse, dedup, one source of truth.
  • WritingHow AI is regulated in practice. 90 Minutes and a Lunch
  • krug-flowThe change flow I ship every change with.
  • Toolswhatsapp-tui: pair, list chats, read a chat, send a reply.

Timeline

Click a point to read more

Sep 2026

The site and the blog go live.

First post: Welcome, world.

Education

  • 2011–2015Bachelor's in LawCentro Universitário Curitiba (UniCuritiba)
  • 2016–2018Managerial AccountingFAE Business School
  • 2016–2020Criminology, Criminal Law and Criminal PolicyInstituto de Criminologia e Política Criminal (ICPC). Advised by Juarez Cirino dos Santos.
  • 2017Graduate Foundations, Certificate of Professional AchievementColumbia University in the City of New York · focus on criminology · 585 h · GPA 3.96/4
  • 2019–2022Master's in LawUniversity of São Paulo (USP). Faculdade de Direito, criminal law, forensic medicine and criminology. Advised by Maurício Stegemann Dieter. Law as a technology of social control, read through the 2008 crisis.Read the thesis (PDF, Portuguese)

Languages

  • PortugueseNative
  • EnglishSpeak, read and write well. I teach 1:1 sessions in English.
  • SpanishSpeak and read well, write fairly
  • GermanSpeak and read well.

Contact

Site details

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